Be Generous! The secret tip for boosting your affiliate revenue.

In a recent interview with Bridget Johns-Pavlopoulos, Melissa Feemster, Co-Founder of Team Bespoke, shared her top strategies for brands looking to boost their affiliate revenue, especially when they are focused on the gifting space. If you’re curious to dive into the full interview, you can watch it here.

Melissa’s #1 Tip: Be Generous

The gifting space is more competitive than ever, and the key to standing out is simple: generosity. Melissa emphasizes the importance of getting your products into the hands of influential tastemakers. Think editors at top media outlets, influencers (both big and small), and creators who shape consumer behavior daily. The goal? Surround your target audience with authentic, trusted recommendations from voices they rely on!

💡 Pro Tip: Make Gifting Measurable

Wondering how to track the impact of your gifting efforts? Affiliate marketing is your best friend. By using commissionable links, brands can measure what’s working: from clicks and conversions to overall ROI. This data-driven approach ensures your generosity is not just brand building, but also tracked.

How to Get the Perfect Gift Recommendation?

Enter Charlotte, the AI Concierge at To & From. Whether you're shopping for corporate teams, your spouse, or that long-lost aunt, To & From curates the most unique, thoughtful gifts.

🎁 Take this quiz to find the perfect gift every time.

How Does Affiliate Marketing Supercharge PR?

PR thrives on editor curation! You need to get your product in their hands. But here’s the secret: Affiliate marketing helps media outlets monetize their coverage, making them more likely to feature your brand in gift guides and listicles.

🚀 Can you launch without an affiliate program? Sure, but to sustain momentum beyond your initial PR push, an affiliate strategy keeps your brand top-of-mind year-round.

Want Influencers to Feature Your Giftable Items?

1. Gifting via your affiliate program: incentivize influencers with coupon codes or links.

2. Long-term partnerships: contract influencers to promote your products across seasons and key shopping moments.

How Much Should You Pay in Commissions?

Commission rates vary, but if you want to stand out, here’s a rough playbook: 

🔹 15% baseline🔹 20-30% to gain traction🔹 40-50% for high-priority SKUs

It’s all about finding the right balance between visibility and profitability.

Get in Touch:

For brands looking to grow via gifting, Bridget and the team at To & From are available to strategize on how best to reach the gifting customer. Schedule time here.

Ready to elevate your gifting strategy? Take a page from Melissa’s playbook: be generous, strategic, and always keep an eye on the metrics. If you're here, you know about Team Bespoke - we are happy to kick off a conversation on how we can help.