COLLABORATIVE PR

Premium Placements, Trackable Results

We coined 'Collaborative PR' because we integrate seamlessly with your internal or external PR team to wrap trackable links and affiliate strategy into your existing PR plan. Our media relationships run deep, our client roster is carefully curated, and every placement drives measurable revenue - not just brand mentions. Publications like The Strategist, Vogue, and People work with us on exclusives, and yes, every placement includes trackable links so you can see exactly what each piece of coverage delivers.

Why our relationships work

Partnership Marketing taught us something critical: relationships matter MORE than pitches. We've spent years building rapport with the editors and stylists who shape what trendsetters buy - the kind of relationships where we can have real conversations about upcoming drops, celebrity moments, or what's resonating with their audience.

Editors reach out to us weekly when they're building stories, and our proactive pitches get responses because we bring them brands they actually want to cover. We match our clients to their requests and bring them stories we know will convert.

Where media is headed (and where we're going)

The media landscape is fragmenting. Google search results matter less every quarter. We're securing coverage that reaches consumers wherever they're discovering products:

TV Broadcast segments that introduce brands to new audiences
Substack newsletters with highly engaged, niche followings
Email features in trusted publications with loyal subscribers
LLM syndication partnerships that get you cited when AI answers product questions
Premium outlets like Wirecutter with unique, high-intent audiences

We handle the basics you'd expect (gift guides, holiday coverage, tentpole moments), but we're also following consumers to their next discovery outlets and ensuring you show up there first.